AVAST Software Selects Nexway In-App Store

Antivirus software leader selects Nexway’s exclusive in-product store to boost conversions from the freemium to the premium version of its popular PC security software products.

NANTERRE, France and SAN FRANCISCO, California (December 20, 2012) – Digital commerce provider leader Nexway announced that AVAST Software™, maker of the most trusted antivirus in the world, that protects over 211 million people, computers and mobile devices – selected the Nexway In-App Store solution to boost conversion from the free version to the paying premium version of its popular PC security software product.

AVAST™ is one of the pioneers in the computer security business, with a portfolio covering everything from free antivirus for PC, Mac™, and Android™, to premium suites and services for both consumers and business.

The Nexway In-App Store solution is a perfect match for AVAST™’s business model that relies on converting users of free versions of its software products into paying subscribers of premium versions.

Nexway In-App Store offers a best-in-class immersive, frictionless commerce experience within the video game, app, or software product itself. Consumers no longer need to toggle between their email inbox, Web browser, and their software product as they upgrade to a premium version from a freemium version, renew their subscription, or purchase related products.

The visual interface of Nexway in-app stores is highly customizable, so they blend seamlessly into all software and games on the Android™ and Windows™ platforms.

With the Nexway In-App Store™ solution, each installed product becomes a marketing and sales channel. Pioneers such as AVAST™ who support purchases within their software itself report superior conversion rates, higher average order value, and increased lifetime customer value.

Users identify Nexway in-app stores as being part of their video game, app or software product. As a result of consumers putting their trust in the branded, immersive shopping method, brand awareness and the customer experience are also strengthened.

“Nexway has been selected to develop an in-app store e-commerce platform on the Windows™ platform for AVAST™” says Glenn Taylor, AVAST Software™ Vice President of Sales. “Nexway challenged our existing business model and demonstrated it could increase conversion. We performed extensive A/B testing to validate the Nexway solution, closely comparing Nexway In-App Store™ results with our traditional Web-based solution. We are very excited about the relationship and continued opportunities to improve our business with Nexway”, also says Glenn Taylor

“AVAST Software™’s decision demonstrates the market momentum of the exclusive Nexway In-App Store solution. Working with a freemium industry leader such as Avast is a huge reward for our teams’ efforts. We are proud to have earned AVAST™’s trust and to win this global competition”, says Gilles Ridel, Nexway Founder and CEO.

About Nexway

Nexway (www.nexway.com) is a leading provider of global managed e-commerce solutions for publishers and online retailers of downloadable PC software products, PC video games and Android™ apps. The company’s white label online stores, in-app stores and app stores boost revenue of digital software products, video games, and apps with purchase, freemium, trial, subscription and item sales revenue models. Nexway is based in Nanterre, France and has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, Switzerland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Kurio™, Softwareload™, Best Buy™, Pão de Açucar™, and Amazon™ and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™, ESET™ and AVAST Software™.

Media Contact

Christian Desert | Senior Vice President, Publisher Solutions Sales
Tel. +1 (415) 371 00 52 | cdesert@nexway.com

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