GameGenetics and Nexway Announce Digital Distribution Partnership

Together, the two European digital industry leaders will offer a unique value proposition in the online games industry

NANTERRE, France and BERLIN, Germany (January 29, 2013) – GameGenetics, the Berlin-based aggregator and distributor of free online games and Nexway, the Paris-based provider of digital commerce solutions together announced a European partnership that allows Nexway to distribute GameGenetics’ free-to-play games via its exclusive network of two hundred digital resellers.

GameGenetics brings to the partnership an impressive selection of popular free-to-play games, as well as digital game distribution expertise and white label technology for portal partners. Nexway contributes an extensive network of digital merchants that include Orange™, Yahoo! Japan, Telefonica™, Softwareload™, Telefónica™, El Corte Inglés™, Pão de Açucar™, and Amazon™. Nexway also brings to the partnership its exclusive white label cross-device commerce technology and global expert services.

“The combination of experience and expertise of GameGenetics and Nexway makes it possible to provide a unique and comprehensive gaming catalog to large clients from a single source. This partnership will undoubtedly improve our market standing even further”, says Alexander Piutti, CEO & Founder of GameGenetics.

“Together with GameGenetics we will be able to offer customers with better services and a complete portfolio of games including core-, casual- and free-to-play games”, says Gilles Ridel, Nexway Founder and CEO.

Together, GameGenetics and Nexway will be in a position to offer comprehensive online gaming options to existing and new clients. GameGenetics and Nexway will start to put their partnership into action in January 2013.

About GameGenetics

GameGenetics GmbH, founded in 2009 in Berlin, Europe’s most vibrant start-up hub, is the leading aggregator and distributor of free-to-play online games. The company enables game developers and publishers with media plans and distribution power, to market games more effectively and to speed up their global growth. GameGenetics works together with leading publishers such as Kabam™, Electronic Arts™, Bigpoint™, and Ubisoft™. GameGenetics boasts a portfolio of 330 high quality browser and client games available in over 30 languages and developed by 150 developers. Through partner integrations and game advertisements, GameGenetics generates about 20 billion worldwide ad impressions per month, leading to millions of game registrations.

The GameGenetics team, headed by company CEO and founder Alexander Piutti, includes 35 specialists from 8 nations. The company has already won some key awards, such as the eco award as “the Most Innovative Content Startup of 2010″. For more information please visit www.gamegenetics.com (corporate website), www.popmog.com (consumer portal) or http://partner.popmog.com (affiliate program).

For more information, please contact:
Tobias Jost | Oliver Salzberger | Oliver Nickel | Dieter Marchsreiter
Marchsreiter Communications
Tel. +49 (0)89 519 199 42
tj@marchsreiter.com | mh@marchsreiter.com | os@marchsreiter.com | dm@marchsreiter.com

About Nexway

Nexway (www.nexway.com) is a leading provider of global managed e-commerce solutions for publishers and online retailers of downloadable PC software products, PC video games and Android™ apps. The company’s white label online stores, in-app stores and app stores boost revenue of digital software products, video games, and apps with purchase, freemium, trial, subscription and item sales revenue models. Nexway is based in Nanterre, France and has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, Switzerland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Kurio™, Softwareload™, Best Buy™, Pão de Açucar™, and Amazon™ and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™, ESET™ and AVAST Software™.

Media Contact

Christian Sedille – Senior Vice President, Merchant Solutions
Tel. +49 (0)69 9949421611 | csedille@nexway.com

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