The Paypers - Monetisation of Digital Business Models Insights into Billing and Recurring Payments

Digital Goods and Services Market: Global Growth Perspectives – Exclusive Interview with Aston Fallen, asknet | Nexway CEO

Aston Fallen

Aston Fallen

About Aston Fallen: Aston Fallen is an experienced multi-national entrepreneur and C-level executive focused on building digital commerce businesses worldwide. Aston’s specialties include leadership of multi-cultural companies in several countries, re-structuring of challenged businesses, international sales & marketing, and public relations. Aston holds an MBPA from Southeastern University.

How has the market of selling digital goods and services evolved over the last years and what are the global growth perspectives?
The word best describing this growth would be ‘extraordinary’, especially looking ten years or further back. We are talking about a different acceptance level in the sale of digital goods and services. Ten years ago, the whole concept was relatively new from both the consumers’ and the general practical point of view.

In this 10-year period, you can point to very effective success stories, Amazon being probably the most well-known. The idea to take a small online bookstore and convert it into the worldwide behemoth that it has become, is an example of how they learned to interact with the end-user effectively and, as a result, build the confidence in the end user to purchase online.

“The acquisition of Nexway SAS will enhance asknet’s ability to simplify selling products and services globally, enabling businesses to accelerate sales, reduce time to market and manage operating costs.”

Other benchmarks include specific sales periods (Black Friday, Christmas/pre-Christmas season), showing over the years an evolution from a very small percentage of overall sales to gradually becoming the most important part of the season.

If we measure the value of overall sales of products online, the smaller percentage (roughly 20% of worldwide sales) is comprised of digital goods, while the remaining 80% is made up of physical products. Thus, the market of selling digital goods and services has not just evolved, it’s just grown to such an important part of what we as indi vi dual purchasers, buyers and users, are using on a day-to-day basis.

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Could you elaborate on the synergies in both product and geographical markets, as well as market segments?
The reason why we chose to bring asknet and Nexway together is that there was so much complementarity between the two.

First of all, there are new geographical market possibilities. The German company asknet has been present in the German, the northern Euro pean, Asian and the US markets, while the French company, Nexway, has been present in the French-speaking, the southern European, the Latin American and the US markets. Therefore, joining these two companies together gives us an important worldwide footprint that did not exist for either company beforehand.

Secondly, both companies have portfolios of substantial names with a worldwide footprint, but there is no overlap between them. By joining the two companies together, we now have a substantial customer database, without impeding on each other’s existing customers, yet offering all the opportunity to work in new markets.

Also, given the rapid evolution of this specific area, the technology that underlies the entire process is very important to its success. When the first players arrived on the market in the late 1990s or early 2000s, they were state-of-the-art, yet today is all about the cloud, API and SaaS. Nexway, which started 16 years ago, made the choice 2-3 years ago to invest in new technology. Today, they are able to provide a customer-facing API SaaS solution that is attractive to a customer who has also grown more sophisticated. In addition to that, asknet brought on an experienced sales team who can work at a very effective product portfolio, which can be introduced to our increasingly large customer group.

Finally, each of these businesses had specific target markets that the other was not exposed to. For instance, asknet is very focused on the academic market (with portals in 90% of the Germanspeaking universities), while Nexway has a very effective diffusion system and works very closely with brands like FNAC-Darty, the net effect being complementarity synergy.

You have leadership and executive background in multi-national companies in several countries. Is the organisational culture in a German company (asknet) different from the one in a French company?
How do you bridge these differences? Do they influence international business? I’ve had the opportunity to work in the German culture on multiple occasions, both as a customer and as part of the management team. Also, the French culture is part of my identity, as I have French roots, helping me in creating a relationship of trust with my French colleagues. From my experience, the French – as a group of people – tend to be emotionally-based, while the Germans are at the opposite spectrum, seeing things in black and white. However, these two cultures can blend very well together. The secret is to get the people talking to each other, as both groups appreciate each other’s qualities. You need open communication and empathy, looking at problems from each other’s point of view, with the result of cultural synergy.


How do you see the capabilities of the asknetNexway company evolving over the next two years?
The overall digital commerce marketplace has nothing but growth – trillions of dollars worth of growth. Our opportunity as asknetNexway is in addressing the market with new technology, and using our expertise to help companies interact with the customer and make their businesses more effective.

However, customers are also becoming more sophisticated, and the market is evolving, with the customer needs becoming broader and more specialised. Our plan is to become even more involved in the payment facilitation process, by building out a team focused on the activities of our core business, which is merchant of record.

Finally, we can also help large organisations that carry all the processes and support all the costs (from manufacturing, to storing, warehousing and inventorying), by offering consulting services and building them a time-to-market formula or a bill-to-order model that eases the process and allows them to focus on new growth opportunities.

ABOUT asknet | Nexway Group

The asknet | Nexway Group is a leading global Commerce-as-a-Service platform and merchant services provider. The combined company offers the industry’s most comprehensive product and service suite in the subscription billing and ecommerce space, linking payment model flexibility with advanced ecommerce, recurring revenue management, and marketing capabilities on a global level.

www.asknet.com | www.nexway.com

Don't miss out asknet / Nexway e-commerce experts at Affiliate Summit Europe 2019!

Discover the asknet / Nexway e-Commerce Platform and Merchant Services.

The asknet / Nexway Group, a leading Global Commerce-as-a-Service platform and Merchant services provider, will be at the monetization conference, Affiliate Summit Europe, from March 12th to the 14th, in Amsterdam, Netherland.

The new combined group offers the industry’s most comprehensive product and service suite in the subscription billing and e-commerce space, linking payment model flexibility with advanced e-commerce, recurring revenue management, and marketing capabilities on a global level.

More than a shopping cart or a tracking network, MONETIZE is a collection of digital services driving commerce and enabling business. As one of the first solutions offering Merchant of Record services via API  or hosted shopping carts MONETIZE offers an agile approach to accepting payments.

” Our MONETIZE solution provides you a modern shopping cart, operates your payments, makes your business smart with insights powered by artificial intelligence, yields you with services to increase consumer experience, improving your conversion rate and customer lifetime value in real time, while we are your legal responsible, managing for you all the complexities related to international sales, legal compliances, fraud, security, and data protection ”
says Aston Fallen – CEO of the asknet / Nexway Group.

The asknet / Nexway Team will be meeting with customers and partners varying from security providers to marketplace operators, technical support providers, and digital content networks. The team will showcase the MONETIZE platform and its open, modular and flexible API driven approach to driving revenue and monetizing products.

The range of microservices of MONETIZE allows businesses to face expanding and diversifying sales channels and consumer points of sale with the tools required to operate globally. The one single e-commerce platform enables to simplify business operations, accelerate time-to-market and reduce operating costs.

Interested in learning how our MONETIZE solution can help you deliver great customer experiences, accelerate your global scale and drive sales growth across channels by simplifying the complexities of modern commerce.

Schedule a meeting today!

About Asknet

asknet AG is the 51% owned subsidiary of the Swiss-listed integrated e-commerce services company The Native SA (CH0006326851), with other asknet AG shareholders being Digital River and Softbank among others. Based in Karlsruhe and listed in Frankfurt (DE000A2E3707), asknet AG is an e-commerce services company with 23 years of experience in the industry. Its business is comprised of global payment processing, tax management, digital marketing, and customer support services to vendors of predominantly digital goods and services, and software distribution services to the European academic institutions, students and alumni.
For more information: www.asknet.com and www.thenative.ch

About Nexway

Nexway is a leading provider of solutions to monetize digital businesses and connect companies to the worldwide digital market and is now being fully integrated into the new asknet / Nexway Group. Founded in 2002, Nexway has enjoyed rapid growth, thanks to strong and diversified partnerships. Based in Paris – La Défense, France, the company has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Morocco, Poland, and Japan. Leading companies who rely on Nexway include retailers FNAC-Darty™, Yahoo! Japan™, Softwareload™, Amazon™, Medion™; and publishers Kaspersky Lab™, Adobe™, 2K Games™, Big Fish™, ESET™, Avast Software™ and many others around the world. Now part of the asknet /Nexway Group, it preserves all of its operations in Paris, Nîmes, and Katowice, with the Katowice office becoming a centralized engineering hub for the entire group.

Monetize11 Europe by MGI Research

asknet & Nexway are both major actors in the global digital commerce, enabling digital transformation in the payment consumer experience!

Asknet’s CEO Aston Fallen and Casey Potenzone, Nexway’s Chief Strategy Officer, are participating together in Monetize11, taking place February 12, 2019 in Amsterdam. Together they will join their peers in discussing the complexities of managing payments in today’s global community.

Organized by MGI Research, Monetize 11 is the only event in Europe focused on monetization – including payments, commerce, billing, subscriptions and CPQ. This conference brings together thought leaders, business and finance executives, IT professionals, investors, analysts, and media.

Current business systems and processes are under stress as organizations adopt new business models and support more complex pricing models and payment methods to meet the demands of today’s customer. This event is an opportunity to discuss the complexities to scale and comply with local laws and market requirements and to face expanding and diversifying channels and consumer points of sale with the tools required to operate globally.

Today, both asknet and Nexway operate highly synergetic businesses with complementary technical capabilities, customer bases, and geographic footprints. Both teams are building a single, unified company creating a massive new addressable market.

Their API-driven platforms unlock the opportunities hidden in the changing face of online payments and customer behavior. asknet and Nexway allow digital business to monetize products and services through a suite of efficient, innovative yet integrated, easy to consume micro-services. Sellers can face expanding and diversifying channels and consumer points of sale with the tools required to operate globally. This provides a better conversion experience, making integration and online payments simple.

asknet and Nexway simplify the complexities of selling across the world, accelerate sales, reduce time to market and manage operating costs.

Interested in joining the conference and meeting asknet & Nexway’s leaders or getting more information?
Please click here

About Nexway
Nexway is a leading provider of solutions to monetize digital businesses and connect companies to the worldwide digital market. Founded in 2002, Nexway has enjoyed rapid growth, thanks to strong and diversified partnerships. Based in Paris – La Défense, France, the company has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Morocco, Poland, and Japan. Leading companies who rely on Nexway include retailers FNAC-Darty™, Yahoo! Japan™, Softwareload™, Amazon™, Medion™; and publishers Kaspersky Lab™, Adobe™, 2K Games™, Big Fish™, ESET™, Avast Software™ and many others around the world.
Follow Nexway on Twitter @nexway and Linkedin

About Asknet

asknet AG is the 51% owned subsidiary of the Swiss-listed integrated eCommerce Services company The Native SA. Based in Karlsruhe and listed in Frankfurt, asknet AG is an e-commerce services company with 23 years of experience in the industry. Its business is comprised of global payment processing, tax management, digital marketing and customer support services to vendors of predominantly digital goods and services, and software distribution services to the European academic institutions, students and alumni.
For more information: www.asknet.com and www.thenative.ch

Season's Greetings

One of the joys of the holiday season is the opportunity
to say thank you to our clients, partners, and co-workers!

Best wishes for a happy new year filled
with health, happiness, and success…

 

What practices can you implement to improve your subscription services and increase customer retention?

What practices can you implement to improve your subscription services and increase customer retention?

Paris, November 22nd, 2018 – By favoring subscription rather than isolated purchases, consumers are surfing on a new trend in the digital age and are opting for more fluidity in their spending. Hence, it seems crucial to apply some practices to manage and positively impact services and subscription process. With this in mind, Nexway, a leading provider of solutions to monetize businesses and connect them to the global digital market, reveals five practices to help this subscription economy thrive and optimize the customer retention process.

1. Offer intuitive and flexible subscription management tools
The user is king! Managing its subscription in a simple and fluid way is a priority for the user and it is a source of spontaneous customer loyalty. Instead of buying a defined and intangible product or service for a given period of time, the user subscribes to an evolving service, automatically renewing itself, but which one can nevertheless adjourn at any time. Transparency in communications, whatever the device used, concerning the pricing model, the invoicing conditions, the possibility of modifying or updating the product at any time, is essential. It is necessary to go in the same direction as the customer to suggest that they choose the communication channel that suits them the best.

2. Provide practical assistance
While it is important to predict customers behaviors, it is also essential to rigorously monitor their use to ensure that their subscriptions are renewed. As a result, it is necessary to choose a customer assistance service and to set up a space dedicated to customers, where they can share their satisfaction and needs via chat, email, satisfaction surveys, etc. This operation allows a continuous support for the customer, throughout the process.

3. Reward loyalty
A customer who is treated with consideration is more likely to remain engaged with the product or service being offered. It is also an opportunity to strengthen their commitment and make it a true ambassador. The introduction of gifts, exceptional discounts, free deliveries, and other loyalty rewards encourages the most regular customers to feel privileged and leads them to renew their subscription. This type of approach, which is an important source of value, can only bring prosperity and loyalty to the company.

Gamesload™ launches next-generation “Games Pass” subscription service powered by Nexway™ CONNECT & MONETIZE

4. Use artificial intelligence to optimize commitment period
The digital world has paved the way for the subscription economy, driven by technologies such as the Cloud, artificial intelligence (or machine learning), and the growing use of Deep Data. It is essential to collect as much data as possible about users – demographics, but also behavioral and usage data – and to process them statistically and anonymously by using machine learning algorithms to identify trends and offer personalized services.

For example, one can imagine identifying upstream the user profiles most likely to stand out and test different levers and scenarios to convince them to stay. The “test & learn” principle,
given the results obtained by each scenario on each user typology, allows the offer to be adjusted continuously, in real time.

5. Count on precise performance indices
It is imperative to have a 360° view of the tools that can evaluate the success of the subscription service. Unsubscribing rate, for example, measures product palatability in relation to quality and price. The renewal rate measures the efficiency of the subscription renewal process. The performance of the subscription is measured both downstream and upstream. Several reflexes can be applied: downstream, depending on the user profile, offering a discount, a free trial or a test of a more suitable product, for example, can encourage renewal.
The performance index considered over the long term as the most relevant for assessing the health of a subscription service is the lifetime value: the income that can be expected from a user throughout their relationship with the company. This indicator is the crossroads of all the others, because it depends both on voluntary subscription cancelation, the efficiency of the renewal process, and the opportunities for cross-selling – offering a product complementary to the one purchased – and up-selling – offering a product or service slightly higher and more expensive than the one in which the prospect is interested – to influence income.

Remaining attentive to its customers, communicating regularly with them, collecting their feelings through studies or chatbots remains the golden rules!

FROM CUSTOMER RELATIONSHIPS MANAGEMENT TO BILLING AND FINANCE, NEXWAY MONETIZE ENABLES YOU TO CREATE, ESTABLISH & GROW YOUR SUBSCRIPTION BUSINESS!
TAKE THE PLUNGE

About Nexway
Nexway is a leading provider of solutions to monetize digital businesses and connect companies to the worldwide digital market. Founded in 2002, Nexway has enjoyed rapid growth, thanks to strong and diversified partnerships. Based in Paris – La Défense, France, the company has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Morocco, Poland, and Japan. Leading companies who rely on Nexway include retailers FNAC-Darty™, Yahoo! Japan™, Softwareload™, Amazon™, Medion™; and publishers Kaspersky Lab™, Adobe™, 2K Games™, Big Fish™, ESET™, Avast Software™ and many others around the world.
Follow Nexway on Twitter @nexway and Linkedin.

All press enquiries:
Ballou PR France
Isabelle Renard & Alexandre Denis
Tél : +33 (0)1 42 22 24 10
nexway@balloupr.com

Nexway, 22nd in the ranking of French Tech companies FW500 Edition 2018.

Nexway enabling digital business to monetize products & services through a suite of efficient, innovative, yet integrated, easy to consume micro-services, meeting the requirements of global payments, subscription models, and tomorrow’s customer needs.

The company has just been ranked 22nd in the ranking of French Tech companies FW500 Edition 2018, organized by Frenchweb.fr magazine.

To establish the final ranking, the companies were rated on the basis of five criteria, making it possible to assess their growth potential:

Their 2017 turnover
The growth rate of their turnover
The turnover per employee ratio
The ratio of net income to turnover
A growth potential indicator, calculated on the basis of planned recruitment and fundraising (score out of 100)

The different scores were weighted to calculate an overall score for each company. The company’s business model and market data were also taken into account in the overall ranking.

Discover HERE the entire ranking!

Simplify your business operations, accelerate your time-to-market and reduce your operating costs with one single e-commerce vendor. Nexway allows selling products and services online, unlocking customer conversions and simplifies payments.
Nexway manages the complexity of payments and online sales and provides the operational infrastructure necessary to scale and comply with local laws and market requirements.

Interested in self-service, fully configurable and fast time to market services? GET STARTED

Source: FrenchWeb 500, the ranking of the 500 French Tech companies, October 2018.

Interview with Renaud Sibel, President and CEO of Nexway, on the "Agile monetisation"

« Agile monetisation »,
A vital path to an efficient economy

By 2025, mass adoption of connected consumer goods and subscription services, combined with the progressive use of blockchain and artificial intelligence, will have redefined our economic models and working practices as fundamentally as the emergence of the Web has done from the 1990s to today.  These developments in technology have the potential to create an economy which tends towards minimalism and efficiency – meaning that we will only consume the goods and services that we use in their totality, and share or redistribute the ones we need only temporarily or partially.

The sharing economy and customer expectations

A car journey, a luxious handbag or a pair of skis, a washing machine, an apartment : these are all examples of  things that can be used both by an individual and shared with neighbours, friends or communities. When sharing items with others in this way, two current innovations become essential : the blockchain, because it simplifies and secures contracts between parties, and artificial intelligence : because it enables the analysis of real time massive data processing and provides personalized recommendations.

To adapt to these new ways of creating and sharing value, businesses must themselves undergo transformation. And they have got to do it quickly, if they have any hope in gaining a decisive lead and ensuring customer loyalty.

Customers today expect to be proactively presented with solutions tailored to their needs – from the personalisation of their autonomous cars, the design of their homes, or more simply, recommendations for IT security services, education, or leisure activities. But ensuring that companies can meet these expectations requires a complete mastery of technology, alongside the power to integrate it into existing IT systems and processes.

Because Time is accelareating (as customer decisions and business transactions take place in real time), because Space between us is contracting (as we make use of the ability to control and maintain connected devices remotely and share them with others) and thirdly because Value Chains become increasingly complex (as we add many more players to the operation), innovation and agility are now key.

Agile monetisation

Monetisation, which is the best way of describing the transformation of the purchase or use goods or services into turnover and profit, must therefore be agile. This means that the processes, management, innovation and technologies supporting monetisation must have the ability to create new offerings by rapid iteration, and so accelerating the speed with which a company can benefit from them.

Today, buying something is no longer just a simple purchase of a product. It more closely relates to the consumption of value-added service or an experience. Today, every customer expects that the brand they choose to commit to is not only relevant and trustworthy, but also accessible through their preferred means of communication – whether that is social networks, instant messaging, a connected device, the internet, mobile, etc. This also means that voice assistants and chatbots have become the new frontiers of online shopping.

As an example, as FEVAD observes, almost one-third of sales figures is now realised through mobile phones, which represents a rise of 6 points compared to the previous year. The ICM indication, which measures purchases made on Smartphones and pads is also rising: +38% in 2017. Voice assistants also are becoming more and more important: 47% of French e-buyers already used the voice assistant on their phone, among who 29% use it for products online searches and 15% to buy online.

Recent technologies such as open architectures (via standard interfaces) and decomposed into micro-services that can be shared between several companies allow to face up to with constraints to develop an approach of agile monetisation.

Challenges to implementing agile monetisation

So what are the challenges that companies who want to deploy an agile monetisation approach currently facing ?

Firstly, there is the integration of products and services from multiple providers to create personalised and relevant offers in real time. Secondly, they have to ensure that commerce solutions are fully integrated and at the heart of all products and services – such as in-game purchases in video games. Thirdly, the consumer must have flexibility in the way they want to consume the product – will it be single use, a recurring subscription, or usage based.

There is also the challenge of collecting, processing, analysing and protecting data : this is particularly important to comply to GDPR in Europe. Payment methods are also vital : businesses have to ensure that they offer a diverse range from the most traditional to the most innovative. Finally, companies must think about individual markets : they must be compliant with the standards, taxes and regulations specific to each country in which the goods or services are consumed.

There are steps being taken to tackle these challenges. Recent developments in technology such as open architectures (via standardised interfaces) and micro-services that can be shared between several companies are all positive advances that can help companies achieve results.

In Europe, we are lucky enough to have a fertile breeding-ground of innovation and expertise, particularly in e-commerce, AI, digital marketing, and payments. This is what will allow us to take a decisive lead and offer agile monetisation on a large scale, and enable a straightforward and efficient economy by 2025.

Take action

In order to take this lead, it’s clear European companies must launch agile monetisation pilot projects in 2018. How? Speaking from my own experience in digital transformation and innovation projects, each company must find its own champions and its own method. However, it will also be essential to build a dedicated, multi-disciplinary team, free from the constraints of operational structures, in order to create a center-of-skills from which others can learn. This will then become a centre-of-excellence and can be applied across operational units.

It goes without saying that the executive team must also communicate the meaning of these projects to the rest of the organisation and ensure that they are managing the company from above. As with any agile approach, the most important is the first step.
What’s yours ? When will you start ?

Media Source
IT ProPortal | Article

Video: discover how Nexway can help your business.

We live in an unprecedented age of change in how we consume and purchase things. Find out how to adapt to this new context of digital goods and services, how to address the challenge of subscription businesses, how to create agile and scalable business ecosystems, and more…

In the following video, CEO Renaud Sibel explains how Nexway leverages headless commerce and tackles today’s payments world challenges.

We sat down with Casey S. Potenzone from Nexway to learn more about their company and the main trends that shape the digital marketplace space

Mélisande Mual, Managing Director at The Paypers, interviewed Casey Potenzone, Chief Stategy Officer at Nexway during Monetize9, the first independent event in Europe focused on monetisation – payments, commerce, billing, and CPQ.

Could you briefly introduce Nexway to our readers? How did Nexway come to be and what is your expertise?

Nexway was originally founded in 2002 as telechargement.fr, right as the internet started to gain significant traction for purchasing software and games. Back before anyone had bandwidth, telechargement was focused on electronic software distribution (ESD) and digital goods distribution. That led to an entire business model, formed around distributing products for Adobe and Microsoft to consumers online. It started as an ESD solutions company but evolved into a full-service merchant of record-company, which is now Nexway. Nexway is about half-and-half merchant of record and digital distribution provider.

In ecommerce, one often makes a distinction between digital goods and digital services. How would you define digital goods and how would you define digital services?

It is tricky to answer this question, because there are very few authorities that can really state what constitutes a digital service or a digital good. For example, the geo-blocking legislation that was published recently, preventing companies within the EU from price restricting based on geographic location of the buyer, contains language describing what constitutes intellectual property and what constitutes a digital service. However, when looking at the geo-blocking restrictions, you will not find a definitive answer on whether an annual license to an anti-virus software is a digital service, or a digital good. The closest one can get to an authority telling the difference between a digital and a physical good or service are credit card companies, because you have to associate a code to it, and tax authorities, because you have to remit your taxes against this.

We find that often the definitions are blurry. For example, if I buy a cheeseburger from Deliveroo, there is no one that will tell me that that burger is a digital good. However, Deliveroo is selling me a digital service; facilitating the purchase and delivery of a physical product. It is very hard to describe what a digital service is, because it has become so blended; you have to do both, because consumers expect the digital processes to facilitate the access to that physical good. For us, it is ubiquitous. More and more companies find their spot within the digital/physical space, just look at Deliveroo, Uber, or Airbnb.

What would you point to as key trends in the digital goods and services market?

We live in an unprecedented age of change in how we buy and purchase things. In the US, it has become very disruptive: there are companies where you can subscribe to cars or mattresses. In France, we see a lot of companies that you would have never thought would do a subscription service; games, boats, kitchens, keyboards: every vertical is being impacted. The emergence of these new companies or purchasing models are indicators of the larger, global trend, and we promote agility in the companies that we support to manage this change. In addition, the digital marketplace space solves many of the traditional needs of a physical supply chain, so that you can sell products from a warehouse in France to the whole of Europe, for example.

While there are companies flourishing, some companies also meet their demise due to their inability to adapt to this new context of digital goods and services. I distinctly remember Toys-R-Us, a household name, going bankrupt recently because they were being outcompeted by their digital counterparts.

There is no particular requirement for digitally engaging with the consumer across the globe and this leads to a significant amount of complexity when it comes to managing an entire commerce platform. This is not only because you have to manage the customer interaction, which is mostly a digital interaction, but also because you need to manage the shopping environment, your shelves, if you wish. Then, you have to manage all your payments, or the shopping cart. And this is where the major changes and differences are happening across the world.

Every country or region is increasingly regulating the internet and digital commerce. Where the consumers are buying and where the services are consumed is driving new taxes and revenues for institutions. This is where most brands need help in managing the payment regulations and requirements, for both local and international payments. Another big difference is whether a brand or company decides to partner with someone to accelerate and simplify commerce, or whether they decide to build the infrastructure by themselves, and thus learn the hard way. But the fact remains: you have to learn or you have to partner.

What are the specific fraud-related challenges for ecommerce in the new business models?

One of the biggest fraud issues for ecommerce currently is friendly fraud, or chargeback fraud. The banks have made it so easy to request a refund through the chargeback mechanisms that there is now an increasing amount of friendly fraud occurring. This is a big challenge, because while we are trying to stop fraud, the financial institutions have made it very hard for merchants to deal with this new fraud. It is exploding in the US, and it is on the rise in Europe as well, due to the disappearance of customer service interactions. Five clicks are enough to ask for your money back (via a bank’s chargeback mechanism), and this has transformed friendly fraud into a revenue stream for some. As headless commerce really takes off, Know Your Customer (KYC) is going to be of utmost importance to merchants.

This also goes for the other side of things: big companies and brands have to maintain the ability of their customer relations, otherwise no one will return to buy something again. In the digital space, this means that companies have to be agile. Microservice platforms understand this and are more successful, and large companies will have to follow suit.

About Casey S. Potenzone
Chief Strategy Officer at Nexway, he is charged with building the company’s business portfolio on a worldwide level. He has been in the software space for 20 years, having started as a developer and engineer, and progressed into corporate management. Casey has written two patents in digital distribution and anti-hacking, and led several major innovations in software monetisation.

About Nexway
Nexway is a leading provider of solutions to monetize digital businesses and connect companies to the worldwide digital market. Founded in 2002, Nexway has enjoyed rapid growth, thanks to strong and diversified partnerships. Based in Paris – La Défense, France, the company has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Poland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Softwareload™, Best Buy™, Amazon™; and publishers Kaspersky Lab™, Kingsoft™, Adobe™, 2K Games™, Big Fish™, ESET™, Avast Software™ and many others.

Media Source
The Paypers | Interview

The Nexway Team Wishes You Happy Holidays! ❄

We wish you a Happy New Year with the hope that you will have many successes in the year to come.

Raise a toast to yesterday’s achievements and tomorrow’s brighter future.

ONE YEAR = 365 OPPORTUNITIES TO CONNECT AND GROW TOGETHER - HAPPY NEW YEAR 2018 - The Nexway Team
ONE YEAR = 365 OPPORTUNITIES TO CONNECT AND GROW TOGETHER - HAPPY HOLIDAYS SEASON - The Nexway Team