IMSI Design Selects Nexway to Manage Online Sales of its PC Software Products

Nexway international reach and ability to provide tailored solution key to global CAD software leader’s choice of a digital commerce provider

NANTERRE, France and SAN FRANCISCO, California (May 3, 2012) – Digital commerce provider Nexway announced that software publisher IMSI®/Design selected Nexway to manage online sales of its popular PC software products in the US market and abroad.

IMSI/Design is a pioneer in mobile solutions for the AEC (Architectural, Engineering, and Construction) industry and the global leader in retail CAD (Computer Aided Design) PC software. With over 16 million products distributed since 1988, IMSI®/Design products include the award-winning TurboCAD®, TurboViewer®, TurboReview®, TurboSite®, and TurboFloorPlan™ families of precision design applications for mobile and desktop.

IMSI/Design had been looking for a partner to boost online sales of its PC software products. Following a rigorous evaluation process, IMSI/Design chose Nexway as its preferred digital commerce provider. Key criteria that guided IMSI/Design’s choice of Nexway include the company’s international reach and its demonstrated ability to offer a digital commerce solution optimized and tailored to meet the software publisher’s unique needs.

IMSI/Design’s online sales of downloadable software are now powered by a powerful branded white label Nexway Publisher Webstore that offers the software vendor’s complete range of award winning products in a frictionless buy and download experience.

Best-in-Class Managed White Label Digital Store

The IMSI/Design online store powered by Nexway offers a best-in-class frictionless user experience designed to increase conversion rates and optimize online sales. The IMSI/Design team has the levers it needs to run a thriving, profitable digital business thanks to real-time access to site analytics, and control over pricing and store merchandising.

Global Digital Commerce Services

As part of the agreement, the global Nexway Digital Agency – with a presence in France, Spain, Italy, Germany, Poland, Switzerland, Japan, the USA, Morocco, Brazil and Luxemburg – is retained to lead ongoing marketing programs to acquire, convert, and retain IMSI/Design online customers.

Also, the Nexway Customer Support team is retained to provide Level 1 end-user support to IMSI/Design’s digital customers via email, live chat, self-service knowledge bases and the telephone in native Portuguese, Japanese, Italian, Polish, Spanish, English, German, and French.

“We tasked Nexway with providing our company with a comprehensive and complex shopping cart solution under very tight deadlines. There was little to no margin for error for this project. Nexway’s team of professionals came through beautifully for IMSI/Design, delivering a new shopping cart and digital commerce platform on time and in perfect working order. Since the launch of the new cart, we are getting better than expected rates in online order fulfillment and we look forward to launching new online sales initiatives with them”, says Bob Mayer, Chief Operating Officer of IMSI/Design.

“We believe IMSI/Design’s choice of Nexway as its digital commerce provider demonstrates the appeal of our unique commerce-as-a-service solutions for software publishers. IMSI/Design’s choice validates our vision for global cross-device digital commerce. We look forward to growing IMSI/Design’s digital sales and profits in the US and abroad”, says Gilles Ridel, Founder and CEO of Nexway.

About Nexway

Nexway ( is a leading provider of global managed e-commerce solutions for publishers and online retailers of downloadable PC software products, PC video games and Android™ apps. The company’s white label online stores, in-app stores and app stores boost revenue of digital software products, video games, and apps with purchase, freemium, trial, subscription and item sales revenue models. Nexway is based in Nanterre, France and has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, Switzerland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Kurio™, Softwareload™, Best Buy™, Pão de Açucar™, and Amazon™ and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™, ESET™ and AVAST Software™.

Media Contact

Christian Desert | CEO Nexway, Inc.

Tel. +1 (415) 371 00 52 |