Orange Turns to Nexway to Run its PC Game and Software Download Stores Around the World

Digital commerce provider chosen for its plug-and-sell digital catalog, cross-device white label stores, and global services team.

NANTERRE, France and SAN FRANCISCO, California (January 10, 2013) – Digital commerce provider Nexway announced that it has entered into an agreement to manage sales of digital PC software and video games on the Orange™ consumer portals in Europe and South America.

Orange joins over two hundred leading online retailers who thrive in the booming global digital economy by relying on Nexway’s plug-and-sell digital catalog, cross-device white label stores, and global services team.

The Nexway Digital Catalog: 15,000 Plug-and-Sell Titles on Demand

As part of the agreement, Orange will be able to rapidly start selling the premium games and software titles in the Nexway Digital Catalog.

The software section of the catalog is kept up-to-date with the latest titles from the world’s leading software vendors, including Microsoft™ and Adobe™, with whom Nexway has entered into digital distribution agreements.

The gaming section of the catalog is second to none in offering the latest, hottest casual games, serious games, core games, and educational games from the world’s leading publishers. The catalog features premium games from over 300 publishers with whom Nexway has entered into digital distribution agreements, including Electronic Arts™, Ubisoft™, Rockstar Games™, Focus Home Interactive™, Sega™, Bethesda™ and Activision™. Current blockbusters featured in the catalog include Call of Duty Black Ops II™, Football Manager™, Farming Simulator™, Assassin’s Creed™, Grand Theft Auto™, and more.

Cross-Device White Label Digital Stores

Orange branded digital storefronts around the world will run on the proven Nexway platform for cross-device digital commerce. With its twelve years in development, eight hundred leading companies trust the Nexway cloud platform.

Nexway white label digital stores are designed to boost the customer experience, and enable frictionless online purchase and download of premium PC video games and software products.

In-store merchandising is optimized via automatic promotion of the trade marketing initiatives (such as price promotions, pre-orders, suggested upsells and cross-sells, new product releases, and more) of nearly six hundred publishers featured in the Nexway catalog.

Global Digital Commerce Services Team

As part of the agreement, the global Nexway Digital Agency – with a presence in France, Spain, Italy, Germany, Poland, Switzerland, Japan, the USA, Morocco, Brazil and Luxemburg – is retained to lead ongoing acquisition, conversion, and retention tactics for Orange software and video game customers around the world.

Also, the Nexway Customer Support team will provide Level 1 end-user support to Orange digital customers via email, live chat, the telephone, and self-service knowledge bases in native Portuguese, Japanese, Italian, Polish, Spanish, English, German, and French.

“We are extremely proud to accompany Orange as it strengthens its global digital PC video games and software business. This agreement between two leaders in their field comforts Nexway’s position as a focused provider of innovative managed digital commerce solutions”, says Gilles Ridel, Nexway Founder and CEO.

International rollout of the Nexway managed digital commerce solution for Orange will be gradual. The solution is already live in France and South America. Other European countries, that include Poland and Romania, will be deployed gradually in 2013.

About Nexway

Nexway ( is a leading provider of global managed e-commerce solutions for publishers and online retailers of downloadable PC software products, PC video games and Android™ apps. The company’s white label online stores, in-app stores and app stores boost revenue of digital software products, video games, and apps with purchase, freemium, trial, subscription and item sales revenue models. Nexway is based in Nanterre, France and has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, Switzerland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Kurio™, Softwareload™, Best Buy™, Pão de Açucar™, and Amazon™ and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™, ESET™ and AVAST Software™.

Media Contact

Christian Sedille – Senior Vice President, Merchant Solutions
Tel. +49 (0)69 9949421611 |